Ticket #105156 (new task)

Opened 3 months ago

Structure of a Highly Converting Web site

Reported by: ChaunceyNieto8 Owned by: somebody
Priority: trivial Milestone: milestone3
Component: component2 Version: 2.0
Keywords: Cc: shay_carlos@…


Target Audience

The particular foundation of effective web marketing is the ‘who. ’ Determining your focus on audience, their needs, wants, degree of knowledge, goals, and so on is critical to creating an online site that will be effective at either lead generation or e-commerce.


Moving directly from who you want to target, is the question of what you want to say to them. Your core message gives your value proposition in a definite and compelling way. Your core message is not really a quest statement, or an executive summary of your tactical plan. Your core message is essentially a set of the reasons that people do business with you ~ written from their viewpoint.

Site Structure

Many websites are little more than on-line brochures. Visitors are free to click between this page and that, reading a little here and just a little there. Typically the result is that a site visitor develops very little emotional attachment, and the ‘back button’ is increasingly enticing. Sales people intuitively understand official source that their message must be shipped in the right series – A, B, C, then D, which contributes to E. A website that is carefully structured can attempt same effect, building understanding and buy-in, step by step. On the conclusion of that ‘presentation’ visitors takes the next step willingly.

Telephone calls to Action

Asking a web site visitor to take the next step is the ‘call to action’. This can be the "contact us", "join our mailing list", or "sign up today" option, which informs the site guest of the correct next step. Most people are grateful to be well guided through the process of evaluating a product or service, so if you tell them that the next step is to sign up for a 30-day trial, many of them will.

Lead Get

Actually capturing contact (and qualification) information from leads is relatively easy with today’s technology. Some simple web scripts and an effective ‘off the shelf’ business database are all that are needed. Many companies arranged up automated responses, saving time and energy, and ensuring that their sales people spend personal time with only the most competent leads.

Good Graphic Style

Unfortunately, many companies spend 90% of these web budget on graphic design, and only 10% on ‘the other stuff’. Graphic design serves two purposes: 1) to determine credibility, and 2) to entice visitors to read your text. Credibility is established when a company utilizes effective graphic design and ‘looks big’. On-line it’s hard to tell, but poor graphic design leads people to believe your company is small. Once credibility is established, visitors will spend some time evaluating your specific message.

Site Promotion

Once your site has already been optimized to maximize alteration rates, using the strategies listed above, site campaign activities should be used to drive increased traffic onto your site. Site promotion varies from listing your website on your business credit cards, through expensive and time consuming Seo strategies to increase your ranking on websites like Google. The area of site promotion can become a minefield to those new to web marketing.

Maybe the 3 most cost effective strategies to investigate are:

• Email Marketing
• Search engine Marketing
• Search Engine Optimisation

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